In Proceedings of the ACM on Web Conference 2026 (WWW '26), 2026
Regulatory limits on explicit targeting have not eliminated algorithmic profiling on the Web, as optimisation systems still adapt ad delivery to users' private attributes. The widespread availability of powerful zero-shot multimodal Large Language Models (LLMs) has dramatically lowered the barrier for exploiting these latent signals for adversarial inference. We investigate this emerging societal risk, specifically how adversaries can now exploit these signals to reverse-engineer private attributes from ad exposure alone. We introduce a novel pipeline that leverages LLMs as adversarial inference engines to perform natural language profiling. Applying this method to a longitudinal dataset comprising over 435,000 Facebook ad impressions collected from 891 users, we conducted a large-scale study to assess the feasibility and precision of inferring private attributes from passive online ad observations. Our results demonstrate that off-the-shelf LLMs can accurately reconstruct complex user private attributes, including party preference, employment status, and education level, consistently outperforming strong census-based priors and matching or exceeding human social perception at only a fraction of the cost (223x lower) and time (52x faster) required by humans. Critically, actionable profiling is feasible even within short observation windows, indicating that prolonged tracking is not a prerequisite for a successful attack. These findings provide the first empirical evidence that ad streams serve as a high-fidelity digital footprint, enabling off-platform profiling that inherently bypasses current platform safeguards, highlighting a systemic vulnerability in the ad ecosystem and the urgent need for responsible web AI governance in the generative AI era. The code is available at github.
arXiv preprint, 2025
With the rise in popularity of smart glasses, users' attention has been integrated into Vision-Language Models (VLMs) to streamline multi-modal querying in daily scenarios. However, leveraging gaze data to model users' attention may introduce ambiguity challenges: (1) users' verbal questions become ambiguous by using pronouns or skipping context, (2) humans' gaze patterns can be noisy and exhibit complex spatiotemporal relationships with their spoken questions. Previous works only consider single image as visual modality input, failing to capture the dynamic nature of the user's attention. In this work, we introduce GLARIFY, a novel method to leverage spatiotemporal gaze information to enhance the model's effectiveness in real-world applications. Initially, we analyzed hundreds of querying samples with the gaze modality to demonstrate the noisy nature of users' gaze patterns. We then utilized GPT-4o to design an automatic data synthesis pipeline to generate the GLARIFY-Ambi dataset, which includes a dedicated chain-of-thought (CoT) process to handle noisy gaze patterns. Finally, we designed a heatmap module to incorporate gaze information into cutting-edge VLMs while preserving their pretrained knowledge. We evaluated GLARIFY using a hold-out test set. Experiments demonstrate that GLARIFY significantly outperforms baselines. By robustly aligning VLMs with human attention, GLARIFY paves the way for a usable and intuitive interaction paradigm with a visual assistant.
arXiv preprint, 2025
Motion sensor time-series are central to human activity recognition (HAR), with applications in health, sports, and smart devices. However, existing methods are trained for fixed activity sets and require costly retraining when new behaviours or sensor setups appear. Recent attempts to use large language models (LLMs) for HAR, typically by converting signals into text or images, suffer from limited accuracy and lack verifiable interpretability. We propose ZARA, the first agent-based framework for zero-shot, explainable HAR directly from raw motion time-series. ZARA integrates an automatically derived pair-wise feature knowledge base that captures discriminative statistics for every activity pair, a multi-sensor retrieval module that surfaces relevant evidence, and a hierarchical agent pipeline that guides the LLM to iteratively select features, draw on this evidence, and produce both activity predictions and natural-language explanations. ZARA enables flexible and interpretable HAR without any fine-tuning or task-specific classifiers. Extensive experiments on 8 HAR benchmarks show that ZARA achieves SOTA zero-shot performance, delivering clear reasoning while exceeding the strongest baselines by 2.53x in macro F1. Ablation studies further confirm the necessity of each module, marking ZARA as a promising step toward trustworthy, plug-and-play motion time-series analysis. Our codes are available at github.
Published in Proceedings of the 2025 KDD Cup Workshop for Multimodal Retrieval Augmented Generation (CRAG-MM), Toronto, Canada, 2025
This paper presents the technical solution developed by team CRUISE for the KDD Cup 2025 Meta Comprehensive RAG Benchmark for Multi-modal, Multi-turn (CRAG-MM) challenge. The challenge aims to address a critical limitation of modern Vision Language Models (VLMs): their propensity to hallucinate, especially when faced with egocentric imagery, long-tail entities, and complex, multi-hop questions. This issue is particularly problematic in real-world applications where users pose fact-seeking queries that demand high factual accuracy across diverse modalities. To tackle this, we propose a robust, multi-stage framework that prioritizes factual accuracy and truthfulness over completeness. Our solution integrates a lightweight query router for efficiency, a query-aware retrieval and summarization pipeline, a dual-pathways generation and a post-hoc verification. This conservative strategy is designed to minimize hallucinations, which incur a severe penalty in the competition's scoring metric. Our approach achieved 3rd place in Task 1, demonstrating the effectiveness of prioritizing answer reliability in complex multi-modal RAG systems. Our implementation is available at github.
arXiv preprint, 2025
Egocentric video-based models capture rich semantic information and have demonstrated strong performance in human activity recognition (HAR). However, their high power consumption, privacy concerns, and dependence on lighting conditions limit their feasibility for continuous on-device recognition. In contrast, inertial measurement unit (IMU) sensors offer an energy-efficient and privacy-preserving alternative, yet they suffer from limited large-scale annotated datasets, leading to weaker generalization in downstream tasks. To bridge this gap, we propose COMODO, a cross-modal self-supervised distillation framework that transfers rich semantic knowledge from the video modality to the IMU modality without requiring labeled annotations. COMODO leverages a pretrained and frozen video encoder to construct a dynamic instance queue, aligning the feature distributions of video and IMU embeddings. By distilling knowledge from video representations, our approach enables the IMU encoder to inherit rich semantic information from video while preserving its efficiency for real-world applications. Experiments on multiple egocentric HAR datasets demonstrate that COMODO consistently improves downstream classification performance, achieving results comparable to or exceeding fully supervised fine-tuned models. Moreover, COMODO exhibits strong cross-dataset generalization. Benefiting from its simplicity, our method is also generally applicable to various video and time-series pre-trained models, offering the potential to leverage more powerful teacher and student foundation models in future research. The code is available at github.